Valentine's Day: Will You Spend More – or Less – Than the Average American?

This year, the average person celebrating Valentine’s Day is expected to spend $126.03 (women $85.76; men $168.74; spouses $74.12) or 8.5% more than last year, according to the National Retail Federation’s 2012 Valentine’s Day Consumer Intentions and Actions Survey. This total, which is 8.5% more than last year, is the highest in the survey’s 10 year history. Read on for more on this year’s Valentine’s Day spending patterns and to learn just where you place amongst your peers.

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