If you’re a business owner you know that promoting your business is a 356-day-a-year process. Promotion keeps a business in the minds of customers, who are faced with an ever-increasing number of things vying for their attention. Still, promotion is necessary for a business, especially when it’s looking to attract people who have not yet become customers.
Promoting a business is a way of getting people to take an interest in what the company has to offer so. considering the importance of promotion, here are four ways to promote your business year-round.
Online Marketing (All Year)
Using social media to promote your business is a tactic you want to employ all year. Most of the world is online connecting with friends and family through social media apps, so it’s important that you reach out to potential customers through these channels. Ads on social media tend to be cheaper than television and radio ads, so this type of advertising is a great way for a company to promote itself and save some money to boot.
Social media marketing means that your company pays for advertising on social media platforms like Facebook but it also consists of your company maintaining profiles on social media sites and interacting in a positive way with other users. Companies can also take advantage of online marketing by paying for ads on websites that have relevance to the company or its products.
Outdoor Advertising (Spring, Summer)
The summer is the time of year when people want to be outside for long periods of time with friends and family enjoying the weather. Because more people are outside for longer periods during the summer, a company may want to look into outdoor advertising. Some businesses even employ live marketing where they interact directly with potential customers outside.
Outdoor advertising can also consist of things like billboards and smaller (and less expensive) street-level banners and promotional materials. Some brick-and-mortar businesses even create indoor-outdoor spaces for their customers, which can also serve as a way to advertise a business. The goal is to reach potential customers where they are, and in the summer they’re outside.
Traditional Advertising (Fall)
The fall is the time of year when students are going back to school and many people are going back to work after vacation. Because people are staying indoors more and in a preparatory state of mind during this time of year, a company might want to focus on TV and radio advertising. Local television and radio advertising might not be as expensive as you’d imagine, and they can be very effective.
Although many people spend a great deal of time online, regular television and radio still have big roles to play in people’s lives, as many continue to watch network television programs and local news, and listen to local radio stations. Television and radio aren’t dead yet, and there are still both older and younger people who spend more time watching television and listening to the radio than they do online.
Holiday Promotions (Winter)
The holiday season generally starts in November around Thanksgiving and ends the first of January, New Year’s Day. During this time of the year, a company may want to promote itself with holiday-related promotional merchandise. For example, a company may choose to give customers complimentary gifts that tout joy, togetherness, and peace.
Even though not everyone celebrates holidays, most people appreciate the positive themes connected to them. Major holidays such as Chanuka and Christmas are associated with the giving of gifts, so it’s an ideal time for a business to remind customers of their products and services. Charities particularly do well during the holiday season because people, in general, are in more of a giving mood.
A company can live or die by how effectively it advertises. What makes advertising so important is that potential customers might not even know that a company or product existed without advertising.
Some ways of effectively advertising year-round include online marketing, outdoor advertising, traditional advertising, and holiday promotions. Finding an effective way to let customers know about your company and its products and services is a great way to help grow your business.