Tuesday , 24 May 2022

3 Ways to Make Your Vacation Rental Stand Out from the Competition

If you’re in the vacation rental business, you’re probably aware that now is one of the best times in recent history to have made this type of investment and this is due to a variety of factors.

Market research has shown that vacation rentals have been booming during the last couple of years, and this is largely due to the COVID-19 pandemic but, if you’re in the vacation rental business, you probably know that you also have a staggering amount of competition so how do you stand out among this sea of competitors?

Thankfully, there are plenty of strategies that you can choose from to make your vacation rental business better than the rest and this all starts with how you tailor your listing.

If you want to see the most revenue possible from your vacation rental, the following will illustrate a few tips to make your listing stand out.

Count Your Amenities

Some real estate investors have all the answers that correspond to the business side of the market but, when it comes to actually market their vacation rental, they lack the knowledge and expertise that actually gets your property noticed.

If you want your vacation rental to get more views and inquiries, you really need to count up your amenities and list each and every one. This not only makes your listing more attractive, it shows that you know your property well.

For example, if you have a rental in close proximity to shopping, tourist attractions, the beach or anything else that would be desirable, you need to ensure that this information is listed on your site. If not, nobody will know how amazing your property actually is.

Additionally, mentioning the little things such as if you have streaming entertainment options, toys for the kids or an outdoor lounge area are also added features that potential renters will want to know about.

Quality Images

If you’re searching for the perfect vacation getaway, you’re probably not going to stop on a listing with no pictures of the property. In fact, this might make you skeptical at best and this same principle applies when you don’t have quality images (or enough images) of your property.

If you want to entice potential renters to click on your listing or come view your property in person, you’ll need to step your image game up. You might even want to hire a professional photographer so they can capture all the features of your property in the best light possible.

When taking images, those grainy, polaroid-looking images that might be common in an old family photo album simply won’t suffice. Your images need to show your property in the best possible way, at angles that make your home look inviting and that will entice potential renters to inquire.

Showcase Your Best Reviews

If you have past reviews from your property that make you proud to be a vacation rental owner, you should share this on your rental site.

In today’s interconnected world, we all want to have the assurance that what we’re paying for is worth our hard-earned dollars and having positive reviews, even reviews that offer tips that have been addressed, can work wonders for your property’s value.

For example, even if someone has left you a 3 or 4-star review and explained why this type of review was given, you should respond to this review professionally and showcase it as well. This will let potential renters know that you’re a professional, and not trying to hide anything in order to make a profit.

Having a vacation rental isn’t as simple as putting up a “for rent” sign and waiting for someone to call. It takes a good bit of marketing strategy and knowledge of your competition to get your vacation rental noticed but, if you do your research and portray your rental in the best possible way, you might end up with a long waiting list, and that’s a true mark of success.